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SAP Social OnDemand Webcast:

The Social CMO

The role of social media in the enterprise and the rise of CMO 2.0


Social Media means different things to different people. And certaintly the role of Social Media in the Fortune 100 is different than the role in SMBs, or public organizations.

Or is it?


Who should own the Social Media agenda? And is social media still something that 'marketing does' - or do we live in a 'post-marketing ownership' world where social is finally integrated into the core processes of sales, service, and support?


Jonathan Becher, CMO of SAP shares his views on the leadership role of the CMO and discusses why SAP is regarded as a leader in enterprise Social Media. Fill out the form to the right to watch this 15 minute presentation from the 2012 Pivot Conference
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