New Report:

2013 CRM Benchmark Report

The Numbers to Build a Financial Business Case for CRM

What are the trends shaping the future of CRM? How do you build a credible and achievable business case?

This new benchmark report by Nucleus Research provides you the data you need to build the business case for a CRM deployment, including a benefits framework with average data and guidelines for estimating benefits of sales force automation, marketing automation, and customer service automation.


Some key findings include:
  • 80% of potential CRM benefits are yet to be realized because few companies have successfully integrated, extended and included collaboration with CRM
  • 2X faster deployment time for cloud CRM projects than on-premise CRM projects
  • 4.5% increase in sales productivity with sales force automation
  • 70% of companies reported achieving increase in profits with SFA deployments